Micromax, after launching the Micromax Dual 5 and then the Bharat series of affordable phones with VoLTE, has introduced the new Evok series with two smartphones – the Micromax Evok Note, and the Micromax Evok Power.
Micromax Evok Note comes with a 5.5-inch Full HD display, MediaTek MT6753 octa-core processor, 3GB of RAM and 32GB internal storage. There is a 13-megapixel rear camera with the 5P lens and autofocus and the phone has a 5-megapixel front-facing camera. This is a 4G enabled phone and there is VoLTE support on it. The phone has a Fingerprint Sensor, Gravity Sensors, Proximity Sensor, Light Sensor, Accelerometer, Gyroscope Sensor, and it has a Dual SIM capability. Lastly, a 4000 mAh battery powers the device.
The Evok Power is a relatively smaller phone and it comes with a 5-inch HD display and along with that is the MediaTek MT6737 quad-core processor, 2GB of RAM, 16GB internal storage, and a MicroSD card storage expansion capability. The camera combination here comprises of an 8-megapixel rear camera and a 5-megapixel front-facing camera. With regards to connectivity, it is almost the same and thus, you see VoLTE support and even this phone has a fingerprint scanner. A 4000 mAh battery powers the phone and it puts this phone at contention against the Xiaomi Redmi 3s.
While the Micromax Evok Note is priced at Rs. 9499, the Evok Power is priced at Rs. 6999.
Commenting on the launch, Mr. Shubhajit Sen, Chief Marketing Officer, Micromax Informatics said, “Micromax has always been a frontrunner when it comes to breaking performance barriers with our innovative product offerings and the success of all our Canvas series is a testimony to this. With the launch of the new Evok series, we further strengthen our resolve to offer the best products to consumers at competitive price points.”
He added “Through our exclusive partnership with Flipkart in the past, we have very successfully expanded the overall entry-level smartphone market and created a favorable impact in the e-commerce channel. Our new Evok Series will yet again showcase our commitment to empowering consumers and at the same time introducing more people to the best of the connected world.”
